Workshop: Strategic framing for effective communication

Everybody appreciates the importance of good communication. It is critical for those who engage in public debate – researchers trying to get their message across to funders or effectively disseminate their results; those who advocate for particular causes or try to influence policy; activists who are trying to mobilise public opinion.

We invite you to join the FrameWorks Institute’s Dr Nat Kendall-Taylor and Dr Julie Sweetland to explore how to develop more powerful communications and advocacy for your work.

Workshop details

Date: Thursday 5 March
Time: 9.30am-4pm
Venue: The Royal Children’s Hospital, 50 Flemington Rd Parkville,Victoria.
See the program
Registrations close 25 February.
Attend this workshop to learn:
• how the deep, enduring cultural models that structure public thinking can prevent advocates’ messages from getting through
• how to use frame elements such as narrative, explanatory metaphors and values that can broaden public thinking
• how to integrate framing strategies in different settings and examples of how these strategies have had an impact on policy elsewhere
• how the use of coherent, complementary messaging increases the potential for significant change.

Find out more and register

Read more about the Centre for Community Child Health and the FrameWorks Institute’s strategic communication work.

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