Generation Victoria (GenV) invites parents to learn more about how they and their baby could be part of this statewide health initiative. Watch a short video with baby Mia, one of 170,000 children who could soon be part of the project. 

The Murdoch Children’s Research Institute’s (MCRI) Generation Victoria (GenV) project has launched a social media campaign aimed at building awareness of its innovative birth and parent cohort research project amongst expectant families.  

The campaign leads with Baby Mia, one of around 170,000 babies being invited to take part GenV, and invites parents to learn more about how they and their baby could also be a part of the statewide health initiative created to give the most complete picture of the health and wellbeing of Victorian children and their parents. Follow GenV on Twitter and Facebook for more information and content as the campaign continues to roll out.

GenV is one of the world’s largest birth cohort studies and aims to reduce the burden of childhood problems like asthma, food allergies, obesity, autism and mental illness. Learn more at www.genv.org.au.