The Booster Tag

The RCH has worked with RACV and TAC on a new tag on children’s clothing, helping parents identify when it may be the right time to take their child out of a booster seat.

The Booster Tag is a road safety initiative by RACV and TAC and is a simple new way for parents to know if kids still need to use a booster seat, based on the clothing they wear.

If a child fits clothing displaying the Booster Tag it means they’re still likely to be under 145cm tall and safest travelling in a booster seat on our roads – no matter how old they are.

Once a child has outgrown clothes displaying the Booster Tag, parents can check they’re seatbelt-ready with the 5-Step Test.

The RCH National Child Health Poll found parents are really confused as to when they can safely move their child out of a booster seat. The Poll found only three per cent of Australian parents know that a child needs to be at least 145cm tall to safely sit without a booster seat.

“The Booster Tag is a clever and innovative initiative to help remind parents that their child is very likely to still need a booster seat. If a child fits clothing displaying the Booster tag, they are likely to be too small to safely travel without a booster seat,” Director of the RCH National Child Health Poll Dr Anthea Rhodes said.

“With thousands of kids wearing clothing with Booster tags every day, parents across Australia will be reminded how to keep their kids safe on the roads, which in turn can help save children’s lives.”

All profits from the limited-edition range will go to The Royal Children’s Hospital, helping children and their families affected by trauma.

You can find out more information about the RCH National Child Health Poll on car seat safety here.

You can find out more about the initiative here.

One comment for “The Booster Tag”

  1. Briohny Voss

    What a fantastic idea, should be a legal requirement on ALL children’s clothing.

    Reply

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